ATP

Pitched, won, and produced the pitch work.

The world of tennis—and the general public’s perception of it—is defined by polo shirts and ‘quiet please’ etiquette. It’s refined. It’s class. It's stuffy. But the ATP Tour offers a completely new side to the sport people think they know. Each tournament is a spectacle. And there’s more tournaments than weeks in the year. Feuds are fiercer. Emotions are more raw. And every moment matters on the climb to world #1. IT ALL ADDS UP

Credits

Agency: TBWA\Chiat\Day NY
Client: adidas Tennis

Photographer: Nadia Lee Cohen

Executive Creative Director: Julia Neumann, Amy Ferguson
Associate Creative Director: Ricardo Franco, Angelo Maia
Copywriter: Hana Ovčina
Art Director: Lukas Bruhn