BNY Mellon
Created the concept for SmArt Basel, a digital and social campaign that ran over Art Basel in Miami with artist Alex Trochut. BNY crunched the data behind the art and served it up to their clients on social media platforms.
BNY Mellon
Credits
Agency: TBWA\Chiat\Day NY
Client: Adidas
Creative Director: Sergio Flores
Design Director: Chris Rowson
Copywriter: Hana Ovčina, Avi Steinbach
Art Director: Alex Holms
Artist: Alex Trochut
